The idea for Movember was sparked in 2003 over a few beers in Melbourne, Australia. The guys behind it joked about 80s fashion and decided it was time to bring the moustache back. In order to justify their Mos (Australian slang for moustache), they used their new looks to raise money for prostate cancer research… never dreaming that facial hair would ultimately lead to a global movement that would get men talking about a taboo subject – their health.
A Mo Bro starts Movember – the month formerly known as November – clean shaven, and grows a moustache all month long, garnering support from friends and family in the form of donations. What’s more, a Mo Bro is a walking billboard for the cause as his new look opens the door for him to talk about prostate cancer – making the moustache a symbol, much like the pink ribbon is for breast cancer. Each Movember culminates in a Gala Partè in major cities around the globe where Mo Bros dress up to match their Mo, channeling the likes of Tom Selleck, Ghandi and Ron Burgundy, vying for the ultimate accolade: Man of Movember.