Insurance Social Media

Social media for insurance professionals is a new and exciting area. Share your queries and experiences with fellow colleagues. This group is meant to complement, not compete, with the Insurance Marketing & Communications Group

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Insurance Social Media Group

Discussion Forum

Courtesy of Social Media Today - article link

Started by Tammy Elizabeth Southin Feb 8, 2013. 0 Replies


Article: Social Meida: Don't Be Part of the 31 Percent

Started by Tammy Elizabeth Southin. Last reply by Wesley Kamenetzky Aug 22, 2012. 1 Reply

Interesting observance from recent article link posted below. Does your office have a dedicated social media expert? Or do you just wing it? "69 percent of insurers have a social media leader in…Continue

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Comment by Tammy Elizabeth Southin on May 1, 2013 at 3:02pm

Most insurers using social media tools, but many lack a strategy

Does your company have an 'official' social media strategy that serves even as a guideline?

Comment by Terry Golesworthy on June 27, 2012 at 6:42pm

My company publishes a newsletter covering social media in the insurance industry for the US but we sadly neglect activity in Canada. I am hoping members of this group might enlighten me as well as point me at Canadian insurers that are doing a good job with social. 

Comment by Allyson Wenzowski on April 15, 2012 at 11:40am

Let's start talking about the impact of distracted driving on insurance

Comment by Sephora Sciara on April 12, 2012 at 12:58am
Check out the TIWA April Dinner Meeting where Debbie G. Coull-Cicchini, Senior Vice President, Ontario of Intact Insurance Company will be presenting at our speakers corner.
DATE: Tuesday, April 17, 2012
PLACE: Toronto Board of Trade - First Canadian Place
SPEAKERS CORNERS TOPIC: Selling Insurance to the Digital Omnivore
***RIBO Accredited***

Registration deadline is Friday, April 13th therefore  send email to if you are interested in attending or have any questions.

Please see for more info.
Comment by Tammy Elizabeth Southin on February 22, 2012 at 10:25am

To download your complimentary copy of   Opportunity Knocks: How Brokers Can Exploit Technology to be More Profitable white paper:

Comment by Rob Symons on January 26, 2012 at 11:40am

"Who Are the Top 50 Social Media Power Influencers?" Interesting read from Forbes -

Comment by instouch on October 25, 2011 at 9:44am

This [video] was created by Scott Stratten (@unmarketing on Twitter; – and as he states in the description: “We've all had that painful conversation with our boss”

Comment by Dan Murray, CR on September 7, 2011 at 1:45pm

Looking forward to learning and sharing info on Social Media and how it can help and impact our business.

Keeping current on trends and proper SM etiquette is something that will help us all....... well, me for sure! 

Comment by Tammy Elizabeth Southin on June 25, 2011 at 3:26pm

After quite a bit of restructuring, I have taken a second look at our social media planning to increase both effectiveness and content.

One of the interesting developments is entering into the world of the #FF. At first this seemed to be yet another item on the social media to-do list with seemingly little return. But after some experimenting, this simple move is paying off with some great networking dividends.

Reaching out to followers not only increases profile exposure but also lends an enhanced sense of credibility as a business networker and not just an aimless Tweeter.

Mind you, our goal is not strictly numbers of followers; several questionable ones (do they even know this is about insurance?) are blocked in favour of a controlled community of insurance and affiliate professionals.

Has anyone else succeeded in making Twitter work for them? Have you planned out your ISMO (Insurance Social Media Objectives)?




Comment by Karen Rowe on April 12, 2011 at 10:56am
Hello all,
I am a facebooker, and personally I agree its perfect for networking and great for putting on a function. Definitely more cost effective. I do the twitter thing. It id also a phenomenal tool with regards to getting "the word" out there. So the real questio.....Who should your audience be?

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