Insurance Marketing & Communications

Comment

Comment by Heather Roberts 16 hours ago

Loic

Thanks for taking the time to give me some useful information. I will discuss this with my partner and see how much we can quickly implement.

It will be interesting to see if we get some immediate improvement on our hits. Your information is great - not too technical for my limited skills in this area.

I have been amending the meta description as I work on a page but am just adding a second description that now applies to that specific page. It is quite a bit of work.

I'll let you know how following your advice works out. This is kind of you, thanks again!

Comment by Loic Jeanjean on March 11, 2010 at 1:22pm

Hi Heather,
looks like you have a lot of content. First of all, you meta description is the same on all your pages. It should be unique for each webpages.

Also, your pages titles are not really rich in terms of keywords (ie: about page: Turners Tips: About Turner's Tips), if you are targeting phrases like insurance questions or insurance answers, then it might be valuable to have it on your page title, meta tags and in your content (only appears once, on the front page).

Then, your sitemap.xml doesn't look like it is in Google supported format. You need to update this asap.

Finally, it might be interesting to start listing your website on business directories, create profile on dmoz, yahoo!directory, joeant, explore the idea of starting a blog, giving pay-per-click a try, etc.

Best of luck

Comment by Heather Roberts on March 10, 2010 at 11:20pm

I'm very interested in SEO - I have a great website but it is not getting a lot of hits. It is high on the page, first page for insurance answers. Where are we going wrong? Site is www.turnerstips.com - please be frank as we really do want to know.

Comment by Loic Jeanjean on March 10, 2010 at 7:46pm

Hello all,

if anybody has questions or needs help regarding social media, SEO or online marketing, feel free to ask. I will be glad to help!

Comment by Kerry Diehl on December 9, 2009 at 2:12pm

haven't seen yet, will when I get the time, past episodes can be reviewed at their website, crashandburn.com. will check them out soon.

Comment by Steve Wilson on November 13, 2009 at 3:45pm

Posted video here at instouch: ‘Cra$h & Burn’ - Coming November 18th to Showcase TV

Cra$h and Burn is the first one-hour original drama series solely commissioned by Showcase channel. Cra$h & Burn- a Showcase original drama series, follows streetwise insurance adjuster Jimmy Burn as he navigates the gritty streets of Hamilton. Cra$h & Burn is executive produced by Paul Gross and Frank Siracusa, as well as Malcolm MacRury (ZOS: Zone of Separation, Deadwood).

Comment by Jamal E Madbak on October 28, 2009 at 2:23pm

Hello,
Allianz Global is looking for a marketing manager to promote its
Brokers' relations , communications, with a special interest in those who are very familiar with Salesforce.com .

Comment by Heather Roberts on October 14, 2009 at 9:52am

It's good to see this wall starting to build with some commentary. Kathleen, I think Policy Works is one of the best tools I can use as a commercial producer. It is fabulous that the updates and changes seem to fit my day-to-day needs. Erin, I am going to spend some time seeing how I can apply what you have given me. It looks very useful as well. Thanks!

Comment by Kathleen Kotchon on October 13, 2009 at 2:51pm

Hi Heather,
Since you work at Western Financial Group, I was wondering if your enquiry was about eMarketing in Policy Works using the broker portals. If you like, I can send you more information or have one of our Implementation Managers contact you.
Take care.

Comment by Erin McKeever on October 13, 2009 at 2:29pm

Here is some info on Emarketing

http://www.akabroker.com/pdfs/Epushingyourmessageontariobrokeraug09.pdf

Hope this helps! :)

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