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Chris MacKechnie

Insurance Marketing & Communications

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Insurance Marketing & Communications

A place for insurance marketing professionals to discuss marketing challenges & opportunities. And to share contacts, suppliers and ideas.

Members: 76
Latest Activity: 16 hours ago

Discussion Forum

Chris MacKechnie

Social Media - curse or opportunity? 7 Replies

Started by Chris MacKechnie. Last reply by Loic Jeanjean Mar 11.

Chris MacKechnie

What do you do when your customers don't know who you are? 7 Replies

Started by Chris MacKechnie. Last reply by Kerry Diehl Oct. 29, 2009.

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Heather Roberts Comment by Heather Roberts 16 hours ago
Loic

Thanks for taking the time to give me some useful information. I will discuss this with my partner and see how much we can quickly implement.

It will be interesting to see if we get some immediate improvement on our hits. Your information is great - not too technical for my limited skills in this area.

I have been amending the meta description as I work on a page but am just adding a second description that now applies to that specific page. It is quite a bit of work.

I'll let you know how following your advice works out. This is kind of you, thanks again!
Loic Jeanjean Comment by Loic Jeanjean on March 11, 2010 at 1:22pm
Hi Heather,
looks like you have a lot of content. First of all, you meta description is the same on all your pages. It should be unique for each webpages.

Also, your pages titles are not really rich in terms of keywords (ie: about page: Turners Tips: About Turner's Tips), if you are targeting phrases like insurance questions or insurance answers, then it might be valuable to have it on your page title, meta tags and in your content (only appears once, on the front page).

Then, your sitemap.xml doesn't look like it is in Google supported format. You need to update this asap.

Finally, it might be interesting to start listing your website on business directories, create profile on dmoz, yahoo!directory, joeant, explore the idea of starting a blog, giving pay-per-click a try, etc.

Best of luck
Heather Roberts Comment by Heather Roberts on March 10, 2010 at 11:20pm
I'm very interested in SEO - I have a great website but it is not getting a lot of hits. It is high on the page, first page for insurance answers. Where are we going wrong? Site is www.turnerstips.com - please be frank as we really do want to know.
Loic Jeanjean Comment by Loic Jeanjean on March 10, 2010 at 7:46pm
Hello all,

if anybody has questions or needs help regarding social media, SEO or online marketing, feel free to ask. I will be glad to help!
Kerry Diehl Comment by Kerry Diehl on December 9, 2009 at 2:12pm
haven't seen yet, will when I get the time, past episodes can be reviewed at their website, crashandburn.com. will check them out soon.
Steve Wilson Comment by Steve Wilson on November 13, 2009 at 3:45pm
Posted video here at instouch: ‘Cra$h & Burn’ - Coming November 18th to Showcase TV

Cra$h and Burn is the first one-hour original drama series solely commissioned by Showcase channel. Cra$h & Burn- a Showcase original drama series, follows streetwise insurance adjuster Jimmy Burn as he navigates the gritty streets of Hamilton. Cra$h & Burn is executive produced by Paul Gross and Frank Siracusa, as well as Malcolm MacRury (ZOS: Zone of Separation, Deadwood).
Jamal E Madbak Comment by Jamal E Madbak on October 28, 2009 at 2:23pm
Hello,
Allianz Global is looking for a marketing manager to promote its
Brokers' relations , communications, with a special interest in those who are very familiar with Salesforce.com .
Heather Roberts Comment by Heather Roberts on October 14, 2009 at 9:52am
It's good to see this wall starting to build with some commentary. Kathleen, I think Policy Works is one of the best tools I can use as a commercial producer. It is fabulous that the updates and changes seem to fit my day-to-day needs. Erin, I am going to spend some time seeing how I can apply what you have given me. It looks very useful as well. Thanks!
Kathleen Kotchon Comment by Kathleen Kotchon on October 13, 2009 at 2:51pm
Hi Heather,
Since you work at Western Financial Group, I was wondering if your enquiry was about eMarketing in Policy Works using the broker portals. If you like, I can send you more information or have one of our Implementation Managers contact you.
Take care.
Erin McKeever Comment by Erin McKeever on October 13, 2009 at 2:29pm
Here is some info on Emarketing

http://www.akabroker.com/pdfs/Epushingyourmessageontariobrokeraug09.pdf

Hope this helps! :)
 

Members (76)

Chris MacKechnie Erin McKeever Kerry Diehl Shelley Yoo Steve Wilson Heather Roberts Derek Connick David Stobbe Loic Jeanjean Paul Aquino Soula Pereira Denis Trudel Marc Sargent Yvonne Hird Jamal E Madbak Jillian Helm Misat Marc-Andre Kathleen Kotchon Lucy Zhao Andrew McNair, CAIB Kyle Urech Anthony Prugo Laura Kupcis John Basler, CSP Dave Pereira Ashleigh Quarrell Josee Marianne Proulx, trad.a. Ryan Guthrie Kurtis Maxim Meg Brooke
 
 
 

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